Upholstery By Michael
Designing a master brand to unify Upholstery By Michael and its touchpoints.
Overview
Upholstery By Michael is a premier upholstery shop located in Quincy, Massachusetts whose business consists primarily of residential and commercial work for designers as well as their own valued customers. We partnered with Upholstery By Michael to develop and unify the ecosystem of their brand. Our approach to fine-tuning the aforementioned was centered on key elements of exposure and a facilitated user experience to help convert potential customers.
The result is a cohesive brand experience across all customer-facing facets of the business, including a brand kit, supporting assets, and a refurbished website that work hand-in-hand to improve the brand's performance overall.
- Logo design
- Visual identity
- Brand guidelines
- Web design
- Web development
- Conversion rate optimization
- Page speed optimization
Organic traffic
+51.9%Organic users per month
Conversion rate
+178.6%Form submissions per month
Engaged sessions
+30.1%Users interacting longer with website
Bounce rate
-13.0%Users leaving immediately
New brand identity
We designed Upholstery By Michael's visual language to speak to its name and services through a self-evident logomark, typography that expresses history and tradition, and a bold but dependable color palette that echoes various local heritable institutions.
Staying at top of mind
A collection of physical branded assets were produced to provide continual exposure to the business, facilitating both passive and active prospecting in a trade that is less thought of nowadays than ever before.
Showcasing the craft
Being in a field where a higher degree of visual output is vital, the new website needed to highlight the mastery of the Upholstery By Michael team by providing visitors with ample imagery of completed projects. As a result, potential customers can form a strong impression of the quality of service to be expects.
Supplementary content was also drafted and split into subpages to drive site engagement, as well as bring transparency to working with the lean but mighty upholstery team.
Let's design
your next step.
Every business has different needs. At kthus designs, we can help you develop a plan to boost your brand's presence with a website that's purpose-built for the journey you're on.